When it comes to email list building, there are people out there who will try to tell you that they have 'the secrets to fast success' or how they 'made their millions in a few short months'. The first rule is; if it sounds too good to be true then it probably is. So do your due-diligence on anyone who claims to have that kind of atypical experience with email lists and marketing. They're probably just trying to sell you some snake oil.
If you want to make the most of your email lists and generate the kind of business that you deserve, here are some do's and don'ts to keep in mind:
* Give readers a reason to subscribe. Nothing is worse than the traditional 'sign up now for a free gift' line. People will either give fake information, unsubscribe immediately, or leave the site completely. Don't get me wrong here. There are a lot of people out there who are truly interested in seeing if you have the right stuff for them.